Privacy

The short version

• What you log stays in your family’s log, and in Maple only the people in it can see it. The services that run Maple, and the AI model behind its chat, are listed below.
• No ads. Your data is never sold or shared for advertising.
• No analytics or session replay, in the app or on this site.
• If you use Maple’s chat, your messages go to an AI model through Vercel AI Gateway, which Maple asks to keep nothing and train on nothing.
• Ask, and your family’s log is deleted.

What Maple keeps

About you

When you sign in with Google, Google shares your name, email address and profile photo with Maple. Maple keeps your email address and your first name (or your full name, if Google has no first name for you), and nothing else from your Google account: not your photo, contacts, calendar or files. Someone invited with a one-time link instead of Google is known by the name on their invite.

When someone is removed from a family’s log, Maple keeps their email address so they can’t simply sign back in. Inviting them again clears it.

What your family logs

Your baby’s name, due date and birth details, and everything you add: feeds, pumping, diapers and stool colors, sleep, temperatures and other readings, growth, medicines, notes, questions for the doctor, milestones and photos. Each entry records who added it and, when it came from the app, a random id for that phone, used only so a notification can skip the phone that did it.

Mom’s page keeps her own medicines and their schedule, the doses she took, her temperature, questions for her OB and her daily check-ins, including the optional PHQ-9 and GAD-7 questionnaires.

Deleting an entry from the baby’s log, or one of mom’s medicines, doses, temperatures or questions, hides it so you can restore it; it stays in the database until your family’s log is deleted. Deleting one of her check-ins removes it for good at once, and so does deleting everything on her page.

The chat

Your chats with Maple are saved in your family’s log so you can scroll back. Each chat belongs to the person who started it, and “Delete this chat” removes it for good. Maple also counts each chat’s length and cost, without its words, to keep within its limits.

The waitlist

If you join the waitlist: your email address and when you joined. It is used only to tell you when Maple opens to more families.

To keep things working

• A sign-in cookie, so you stay signed in. Your theme and a few app settings are saved on your own phone.
• A keyed hash of your IP address, which can’t be turned back into the address without Maple’s secret key, counted per hour to limit how often one connection can try to sign in, upload or join the waitlist. Maple doesn’t keep the address itself, and clears out counts more than a day old.
• For each phone that turns on notifications, the address its browser gave Maple for sending them.
• A hashed copy of each personal key behind a Siri shortcut, so Maple knows who is logging. Claude and ChatGPT connections use signed keys that Maple doesn’t store.

Where it’s kept

• Neon runs Maple’s Postgres database, which holds everything above except photos.
• Vercel Blob stores photos. They are only ever shown through Maple to someone signed in to your log.
• Vercel hosts Maple. Like any web host, it keeps request logs (such as IP addresses and the pages asked for) under its own policy.
• Upstash, when Maple uses it to send notifications on time, gets only the times to wake up, never what you logged.

If error reporting is turned on, a server error is sent to PostHog as the kind of error and where in Maple’s code it happened, never the contents of your log or your messages.

Who can see it

In Maple, the members of your family’s log, and no one else. An owner invites people as members or as view-only guests. View-only guests can read the baby’s log but not mom’s page. Removing someone ends their sign-ins, connections and Siri shortcuts at once.

The person who runs Maple can reach the database to keep it working. They don’t read families’ logs, except to fix a problem you ask them to look at or when the law requires it. The services above store or carry your data only to run Maple, and the chat sends parts of it to an AI model, as the next section says.

The AI features

Maple’s chat

When you use the chat, your message, the recent conversation, and whatever it looks up in your log to answer are sent to an AI model chosen by Maple, through Vercel AI Gateway. For members who can see mom’s page, that can include her medicines and doses, her temperatures and her questions for her OB, but never her check-ins. Every request asks the Gateway for zero data retention and no training on your data. Vercel says it then sends requests only to providers that keep nothing and don’t train on it. Nothing about your messages goes into Maple’s logs or error reports.

Claude and ChatGPT

You can connect Maple to your own Claude or ChatGPT account. What those assistants read from your log or add to it goes through your account with Anthropic or OpenAI, under their terms and your privacy settings there; Maple doesn’t control what they keep. You can disconnect at any time.

Siri

A Siri shortcut uses a personal key you make in Maple and sends short actions such as “pee” or “status”. Apple handles what you say to Siri, under Apple’s terms. Delete the key in Maple to stop it.

Notifications

Notifications are off until you turn them on, phone by phone. They go through your browser’s push service (Apple, Google or Mozilla), encrypted so that service can’t read them. Maple can send notices about mom’s medicines (when one is OK again, her set times, and “Logged” when a dose is saved on another phone) and, if you turn it on, the nursing timer on the lock screen. By default a medicine notice names the medicine and says when it was last taken, on the lock screen; turn on Hide medicine names to keep it generic. No notice ever gives a dose amount. Signing out turns them off on that phone.

No ads, no selling

Maple shows no ads and has no advertising or tracking cookies. Your data is never sold, rented or shared for advertising.

Children

Maple is for adults. A baby’s details are entered by their parents or the family members they invite.

Keeping and deleting

Your log stays until you ask for it to be deleted. Email hello@maplebaby.app from an address in your family’s log, and the log, its photos, chats and members are deleted within 30 days. Copies in the database host’s short-term backups expire on their own after that. First, you can download every entry in the baby’s log as a CSV from Family → Data & account; mom’s page and photos aren’t in that file. To leave the waitlist, email the same address.

Open source

Maple’s code is public under the MIT license at github.com/Brooker-Fam/maple, so you can read exactly what it does. Your family’s data is never part of it.

Changes

When this page changes, its version and date at the top change too, and anything that changes how your data is used is announced in the app before it applies.